What’s UX, what’s UI and what’s the hype?

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Author(s): Andrew Griffiths and Josh Wilson, Octo Consulting

Agencies have had websites for years, but with today’s focus on digitizing government, having a website, or even a mobile app, is not enough. Today’s consumers want sites that are intuitive, informative, and easy to use. Enter the practice of UX and UI. In the article, Andrew Griffiths and Josh Wilson, design experts at Octo Consulting, break down exactly why UX and UI are so important for government agencies.